{"id":283530,"date":"2017-04-26T16:26:31","date_gmt":"2017-04-26T15:26:31","guid":{"rendered":"https:\/\/www.otpbanka.rs\/sta-je-seo-zasto-je-vazan-za-poslovanje\/"},"modified":"2025-10-09T17:08:51","modified_gmt":"2025-10-09T15:08:51","slug":"sta-je-seo-zasto-je-vazan-za-poslovanje","status":"publish","type":"post","link":"https:\/\/www.otpbanka.rs\/en\/finnovation\/sta-je-seo-zasto-je-vazan-za-poslovanje\/","title":{"rendered":"\u0160ta je SEO i za\u0161to je va\u017ean za va\u0161e poslovanje"},"content":{"rendered":"

SEO<\/u><\/em>\u00a0(akronim\u00a0za\u00a0Search\u00a0Engine\u00a0Optimization<\/em>)\u00a0iako rogobatno zvu\u010di u svojoj su\u0161tini vam umnogome mo\u017ee pomo\u0107i u va\u0161em poslovanju. To je\u00a0proces\u00a0dizajniranja, pisanja, kodiranja, programiranja i\u00a0skriptovanja\u00a0va\u0161eg sajta u cilju boljeg rangiranja na\u00a0pretra\u017eiva\u010dima. SEO ima zadatak da se kroz niz akcija obezbedi da sajt lak\u0161e dospe do strana\u00a0Googla\u00a0i drugih\u00a0pretra\u017eiva\u010da\u00a0za klju\u010dne re\u010di koje smo definisali,\u00a0a koje su u vezi sa sadr\u017eajem koji sajt nudi.<\/p>\n

I ovo verujem zvu\u010di kao definicija koju mnogi nisu stigli ni da \u010duju, a tek ne da primene u svoju korist.<\/p>\n

Koliko puta ste pretra\u017eivali ne\u0161to na\u00a0netu, tra\u017ee\u0107i informaciju, proizvod ili uslugu?<\/p>\n

\u0095Zar nije neobi\u010dno da uvek na\u00a0pretra\u017eiva\u010du\u00a0Google\u00a0uvek dobijemo ba\u0161 one linkove sajtova koji nam nude\u00a0tra\u017eeni pojam koji je u na\u0161oj blizini, u na\u0161em\u00a0cenovnom\u00a0rangu, povoljniji ili potrebniji od nekih drugih, ba\u0161 nekako dobijamo odgovor koji nam je \u201epo meri\u201c?<\/p>\n

\u0095Da li ste primetili da ukoliko ukucate neki pojam na\u00a0pretra\u017eiva\u010du\u00a0kad ste kod ku\u0107e ili u Novom Sadu ili negde u inostranstvu, vama ne izlazi isti ponu\u0111eni rezultati?<\/p>\n

Da li svakom od nas kad ukucamo isti pojam na\u00a0pretra\u017eiva\u010du\u00a0izlazi istovetna lista rezultata? –\u00a0NE.<\/strong><\/p>\n

Razlog tome je \u0161to se\u00a0Google\u00a0upravo \u201etrudi\u201c da na na\u0161 upit odgovori\u00a0izlistavaju\u0107i\u00a0ba\u0161 one sajtove za koje smatra da su najrelevantniji na\u0161oj personalnoj pretrazi i mogu u najve\u0107oj meri odgovoriti na\u0161im potrebama.<\/p>\n

Postoje parametri i kriterijumi u va\u0161im navikama, interesovanjima, lokaciji, na\u010dinu \u017eivota, koje\u00a0Google\u00a0prati, te je u mogu\u0107nosti da napravi takav izbor rezultata koji je personalizovan za svakog korisnika u svakom datom momentu.<\/p>\n

Ukoliko imamo biznis, bilo da prodajemo gume, imamo kozmeti\u010dki salon ili nudimo usluge transporta, svakome je u interesu i \u017eeli da se njegov sajt svakom potencijalnom kupcu ili korisniku usluga izlista na\u00a0pretra\u017eiva\u010du\u00a0me\u0111u prvima i da nas\u00a0Google\u00a0\u201eisporu\u010di\u201c kao pravi rezultat za pretragu koja je napravljena.<\/p>\n

Ovo mo\u017ee da se dogodi samo ukoliko prilagodimo na\u0161 sajt, ta\u010dnije optimizujemo ga za\u00a0pretra\u017eiva\u010de. Taj proces se zove\u00a0Search\u00a0Engine\u00a0Optimization.<\/em><\/p>\n

Veoma veliki procenat ljudi koji ne\u0161to tra\u017ee na internetu pretragu vr\u0161i pomo\u0107u\u00a0pretra\u017eiva\u010da. Izbacivanjem rezultata na\u00a0pretra\u017eiva\u010du\u00a0skoro 90% ljudi pregleda samo prvu ili drugu stranu rezultata pretrage. To je razlog za\u0161to postoji SEO. Cilj je da \u0161to boljom optimizacijom postignete visok rang na\u00a0pretra\u017eiva\u010dima\u00a0(eng. Search Engine Results Page, SERP), a samim tim\u00a0dobijate mnogo novih posetilaca, kupaca, korisnika va\u0161ih usluga.<\/p>\n

SEO nije proces koji je jednokratan, koji je jednom ura\u0111en sasvim dovoljan da funkcioni\u0161e i da daje dobre rezultate. Iako sada imamo sajt koji je dobro organizovan i prilago\u0111en\u00a0pretra\u017eiva\u010du, ukoliko se\u00a0kontinuirano njime ne bavimo, veoma lako mo\u017ee da se dogodi da se status ili rang na listi rezultata\u00a0pretra\u017eiva\u010da\u00a0izgubi.<\/p>\n

Ka\u017eu da prose\u010dan \u010dovek dnevno otklju\u010da i pogleda svoj mobilni barem 150 puta. Sve\u00a0\u010de\u0161\u0107e\u00a0svi mi informacije tra\u017eimo upravo na mobilnom telefonu, pa tako na mobilnom ure\u0111aju\u00a0vr\u0161imo\u00a0i\u00a0Google\u00a0pretrage.<\/p>\n

Google\u00a0je pre nekoliko godina uveo\u00a0mobile\u00a0first\u00a0policy, \u0161to je zna\u010dilo da svako ko nije prilagodio izgled svog sajta za prikazivanje na\u00a0moblnim\u00a0ure\u0111ajima nije vi\u0161e\u00a0izlistavan\u00a0tako velikom broju korisnika i potencijalnih klijenata na ovom\u00a0pretra\u017eiva\u010du.\u00a0\u017dellite\u00a0da se va\u0161 sajt na\u0111e me\u0111u top rezultatima pretraga na\u00a0Google, neophodno je najpre da prilagodite izgled va\u0161eg sajta na mobilnim telefonima.<\/p>\n

\u201eJa ho\u0107u da budem prvi na\u00a0Google-u\u201c<\/u><\/em><\/p><\/blockquote>\n

Susreo sam se nebrojeno puta sa klijentima koji izgovaraju re\u010denicu\u00a0\u201eJa ho\u0107u da budem prvi na\u00a0Google-u\u201c. Svaki put bi kao odgovor usledilo moje pitanje: A \u0161ta to vas izdvaja, po \u010demu ste specifi\u010dni, bolji, po \u010demu bi mogli da budete izlistani\u00a0kao prvi rezultat na\u00a0Google?\u00a0Pravi odgovor na ovo pitanje nije:\u00a0nejjeftiniji\u00a0sam, najbolji sam, najkvalitetniji sam… To su odgovori koje svako a sebe mo\u017ee da ka\u017ee<\/p>\n

Odgovor na ovo pitanje \u0161ta vas izdvaja od ostalih mora sadr\u017eati informaciju koja je va\u0161em potencijalnom kupcu ili korisniku od posebne va\u017enosti (to mo\u017ee biti da pru\u017eate usluge pla\u0107anja karticom, vr\u0161ite\u00a0online\u00a0prodaju, rezervaciju preko mobilnog…. bilo \u0161ta \u0161to\u00a0kupcu ili korisniku\u00a0mo\u017ee biti relevantno kako bi se odlu\u010dio ba\u0161 za vas). Kupac\/korisnik\u00a0se ne mora nu\u017eno odlu\u010diti za najjeftinije, ve\u0107 upravo za onog koji nudi najvi\u0161e za cenu.<\/p>\n

Najpre je neophodno da va\u0161 proizvod\/uslugu poznajete jako dobro, kao i tr\u017ei\u0161ne uslove, ciljnu grupu kojoj se obra\u0107ate. na osnovu ovih parametara vi gradite strategiju kojom \u0107ete kontinuirano kupcu\/\u00a0korisniku\u00a0pokazivati da je va\u0161a usluga za njega relevantna i da dobija dodatnu vrednost ukoliko se odlu\u010di ba\u0161 za va\u0161\u00a0proizvod\/uslugu, kao i da je zbog toga\u00a0po relevantnim faktorima od zna\u010daja\u00a0kupcu\/ korisniku\u00a0najbolja.<\/p>\n

Sajtovi ve\u0107 dugo nisu vizit karte, na kojima postavimo proizvod i \u010dekamo da ljudi do\u0111u da ih kupe. Strategija koju pravite za va\u0161 sajt mora da sadr\u017ei mudro kreiranje sadr\u017eaja kojim se daje dodatna vrednost proizvodu, a\u00a0kupcu\/ korisniku\u00a0pokazujete da brinete za njihove potrebe i da ste stru\u010dni da proizvodom te potrebe zadovoljite.<\/p>\n

Neophodno je da na va\u0161em sajtu nudite pored samog proizvoda i sa tim proizvodom povezane sadr\u017eaje koji mogu biti od koristi va\u0161em\u00a0kupcu\/ korisniku\u00a0. Primeri: Prodajete auto gume \u2013 ukoliko je zima postavlja\u0107ete tekstove o neophodnosti guma, o brzinama koje su mogu\u0107e i bezbedne za svaki zip\u00a0gime, o tome kako se postavljaju lanci, za\u0161to je potrebno leti menjati zimske gume i \u0161ta se de\u0161ava sa njima ukoliko se to ne u\u010dini… Na ovaj na\u010din\u00a0content\u00a0ili sadr\u017eaj sajta uveri\u0107e\u00a0kupca\/ korisnika da brinete o njegovim potrebama, dajete dodatno znanje, informacije od koristi i dodatnu vrednost za njihovo vreme izdvojeno za posetu va\u0161em sajtu i novac za sam proizvod ili uslugu.<\/p>\n

Optimizaciju mo\u017eete vr\u0161iti on-page\u00a0i\u00a0off-page<\/h2>\n

On-page optimizacija:<\/h3>\n

Definisanje segmenata<\/strong> za specifi\u010dnu ni\u0161u (news, blog, homepage, user interacted page, i druge\u2026),\u00a0\u201cCrawl friendly<\/strong>\u201d struktura za lak\u0161u obradu od strane pretra\u017eiva\u010da,\u00a0istra\u017eivanje klju\u010dnih re\u010di<\/strong>, optimizovanje Title<\/strong>, Tagova<\/strong> i Meta opisa<\/strong>,\u00a0SEO konkurencija – pronala\u017eenje prilike <\/strong>me\u0111u rezultatima pretrage za klju\u010dne re\u010di od zna\u010daja, keyword density <\/strong>– u\u010destanost ponavljanja klju\u010dnih re\u010di, Interlinkovanje<\/strong>,\u00a0Rich snipeti<\/strong> – strukturisani podaci, kreiranje dozvola i zabrana za robote pretra\u017eiva\u010da – Robots.txt<\/strong>, Breadcrumbs<\/strong>,\u00a0Optimizacije brzine u\u010ditavanja<\/strong> stranica,\u00a0Mobilna<\/strong> optimizacija<\/p>\n

Off-page optimizacija:<\/h3>\n

Digital PR\u00a0<\/strong>(odnosi sa blogerima, sajtovi za objave saop\u0161tenja, odnosi sa medijima), backlinkovanje\u00a0<\/strong>(povezivanje\u00a0sa relevantnim\u00a0sajtovima),\u00a0inbound\u00a0linkovi\u00a0<\/strong>(sadr\u017eaj\u00a0koji\u00a0privla\u010di ogransko\u00a0linkovanje\u00a0\u2013 private bloggers networks), webmaster tools\u00a0<\/strong>(Google & Bing guidelines) –\u00a0Disavow tool – uklanjanje lo\u0161ih linkova.<\/p>\n

A sad da se vratimo srpskom jeziku i da vam dam neke\u00a0tips\u00a0and tricks\u00a0kako da u\u010dinite va\u0161 sajt\u00a0primamljivijim\u00a0va\u0161im korisnicima ali najpre\u00a0Googlu\u00a0koji bi trebalo ba\u0161 vas da rangira kao najrelevantnije va\u0161im potencijalnim kupcima\/korisnicima va\u0161ih usluga.<\/p>\n

Proces rada\u00a0u cilju postizanja \u0161to boljeg rangiranja na\u00a0pretra\u017eiva\u010dima\u00a0pozdrazumeva\u00a0primenu i implementaciju mnogobrojnih pravila koja propisuju\u00a0pretra\u017eiva\u010di\u00a0kako bi se sajt na prirodan na\u010din\u00a0pozicionirao\u00a0u pretrazi.<\/p>\n

DA LI STE ZNALI:\u00a0Kompanija\u00a0Google\u00a0je propisala preko 200 pravila i smernica koje svaki\u00a0vebsajt\u00a0mora da ispuni kako bi se\u00a0dobro rangirao u pretrazi<\/a>.<\/p><\/blockquote>\n

Rekli smo da su neke od tehnika\u00a0SEO\u00a0pisanje kvalitetnog i relevantnog sadr\u017eaja,\u00a0analiza klju\u010dnih re\u010di\u00a0i upotreba odgovaraju\u0107ih klju\u010dnih re\u010di u tekstu (i kontekstu), gra\u0111enje\u00a0linkova\u00a0itd.<\/p>\n

Analiza<\/h2>\n

Jedna od osnovnih stvari kod SEO je analiza rada sajta i pona\u0161anje korisnika, na osnovu kojih donosimo zaklju\u010dke i odre\u0111ujemo smernice \u2013 \u0161ta je potrebno unaprediti, \u0161ta izmeniti, \u0161ta dodati, \u0161ta ukloniti:<\/p>\n

Alat za analizu sajta – Google Analytics<\/strong>
\nAlat za analizu klju\u010dnih re\u010di – Keyword planner<\/strong>
\nAlat za analizu\u00a0backlinkova –\u00a0Google Search Console<\/strong><\/p>\n

Dobra analiza je klju\u010d za dobru optimizaciju.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Interesuje vas kako da svoj sajt optimizujete za pretra\u017eiva\u010de (SEO) i budete bolje rangirani na Google listi rezultata (SERP)? Evo saveta iz prve ruke.<\/p>\n","protected":false},"author":4,"featured_media":279745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"class_list":["post-283530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biznis"],"acf":[],"yoast_head":"\n\u0160ta je SEO i za\u0161to je va\u017ean za va\u0161e poslovanje?<\/title>\n<meta name=\"description\" content=\"\u0160ta je SEO (Search Engine Optimization) i za\u0161to je va\u017ean? 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