Responsibility as the foundation of business
By respecting the principles of sustainable business, we achieve a balance between economic, social and environmental impacts and goals.
Sustainability as an imperative for successful business
The principles of social responsibility are integrated into the entire business of OTP banka Srbija. As part of the large banking group OTP Group, OTP banka Srbija applies high standards in its policy towards employees, clients, the local community and the environment. As one of the leading companies in the segment of socially responsible business, we are aware that we have a significant role and impact on the social and natural environment in which we operate. This is the reason why we base our business strategy to a significant extent on the principles of sustainable business through the realization of a balance between economic, social and environmental impacts and goals.
The strategic guidelines are deeply rooted in the Bank’s corporate values and are implemented in accordance with the following priorities:
- Integration of principles of social responsibility into business activities,
- Responsible management and policy towards employees,
- Reduction of negative effects of business on the environment and
- Contribution to civil society.
In each of these areas, the Bank focuses on different activities. In the field of integration of socially responsible criteria in business activities, the emphasis is on the creation of socially responsible products and services, transparency, business ethics and responsibility towards clients. When it comes to employees, the priorities are corporate governance, professional education and training, incentive and reward program and diversity policy, while in the field of environmental protection the emphasis is on reducing the consumption of resources that arise in business.
The Bank’s active contribution to civil society is reflected in its support for organizations and projects dealing with socially vulnerable and vulnerable categories of the population, as well as projects in the field of culture.
Creating innovative products tailored to the needs of our clients, measuring their satisfaction, as well as providing special financial support and incentives for vulnerable groups of clients are just some of the ways we contribute to the overall sustainability of the business.
Employees are our most important resource, which is why it is extremely important for us to provide them with a stimulating work environment that leads to their professional and personal development. Equal opportunities for all employees, respect for their opinions, questioning their satisfaction, nurturing team spirit, fair play relationships and professional ethics are just some of the important values of our corporate culture.
By strengthening our suppliers and promoting sustainability in the supply chain, we contribute to employment and encourage the development of the local economy and local communities. We strive to maintain long-term partnerships based on equality and transparency.
In addition to independently initiating projects aimed at the well-being of the community, we are also involved in initiatives of wider social importance. Our priorities in this segment of activities are support for innovative projects and entrepreneurship, support for sports, support for projects in the field of preservation of cultural and historical heritage, contribution to financial education, as well as assistance to the local community, especially the most vulnerable groups. By joining local networks that promote sustainability as a healthy and desirable business model, we exchange best business practices and launch new initiatives. We believe that the successful development of the wider community requires the joint action of the business, civil and state sectors.
By constantly improving energy efficiency, responsible resource management and reducing the direct and indirect impact on the environment, we are implementing environmentally responsible practices. For us, economic growth is not complete if it does not imply a responsible attitude towards natural resources and the environment.