Every victory is important

Supporting sport

Support and investment in sports and promotion of sports values are one of the most important areas in the segment of corporate benefits of our Bank. Since we have been the official bank of the Olympic Committee of Serbia (OCS) for almost 20 years, we have been holding a “state record” unbroken to date! This cooperation is by far the longest sponsorship in Serbian sports and is often an example of fruitful, inspiring and successful cooperation between the business sector and sports institutions.

Also, we have achieved successful cooperation with the Handball Federation of Serbia (RSS) as their largest sponsor. In the coming period, the sponsorship of the RSS will include support for the work of the Association and the preparation of men’s and women’s handball teams.

We often and gladly support smaller local sports events and clubs because we are aware that they are the “nursery gardens” of future great sports stars.

We believe that sports values such as “fair play”, perseverance, focus, discipline and focus on success are key prerequisites for the development of a prosperous and healthy society as a whole. We try to nurture them in our daily business