Olimpijski Komitet Srbije i OTP Banka
OTP Banka 20 godina uz Olimpijski komitet Srbije
Proud sponsor of the Olympic Committee of Serbia
In the segment of sponsorships, OTP bank holds an unbroken “state record” so far!
OTP bank is one of the biggest sponsors and the official bank of the Olympic Committee of Serbia for the fifth Olympic cycle. This cooperation is by far the longest sponsorship in Serbian sport and is often an example of fruitful, inspiring and successful cooperation between the business sector and sports institutions.
The topic of “Olympism” is extremely important for us because we believe that nurturing values such as “fair play”, perseverance, focus, discipline, focus on success – are key prerequisites for the development of a prosperous, healthy and sustainable society as a whole. We strive to nurture these values in our daily operations.
We look forward to showing that the story of the importance of sport, activism, responsibility and connecting all actors in society through one noble and generally good idea is a possible and inspiring story.
We are still on that path even stronger, and this year is especially important for us because of the upcoming the Olympic Games in Tokyo!
Together to Tokyo
The Olympic Games are one of the most important sporting events globally, when the strengths of the best athletes in the world are measured!
The medals from the Olympic Games somehow have a special shine and remain remembered for all times, because playing for the national team and being the best representative of a country carries great responsibility and implies great dedication and sacrifice.
On that path, this year as well, OTP bank provides strong support to our best athletes before the Olympic Games in Tokyo. As part of a promotional campaign dedicated to this great sporting event, but above all to our champions, we have created videos and interviews in which some of our best athletes show and talk about what it means to be the best and how much strength and courage it takes to travel to Tokyo.
You will surely be inspired!
Circle of support - Who are you cheering for
Serbian Olympians said: Thank you very much, you are our heroes!
Although they have been preparing for the Olympic Games in Tokyo for years, our Olympians will have to wait another year – the Games have been postponed due to the COVID-19 pandemic for 2021. In the combat against the virus, our medical workers have become true heroes, but also salesmen, teachers, farmers … all those who do their jobs every day for the benefit of all of us.
In the midst of the pandemic, during the day when everything was closed, when sports competitions were canceled, the need for support was greater than ever, which resulted in the campaign of Vojvodjanska banka and the Olympic Committee of Serbia “Circle of Support” with messages from athletes who encourage each other and the whole community, emphasizing unity and solidarity.
“When the state of emergency was declared in our country, we were all already preparing for Tokyo and we did not even dream that the Games for which we had been preparing for a long time would be cancelled. The seriousness of the situation pointed out to us the importance of unification in order to achieve the goal through team efforts and provide support to those who need it the most. We realized that the encouragement that was otherwise sent to us, is now needed by someone else, “said taekwondo fighter Tijana Bogdanović.
“In uncertain moments and defeats, the audience does not deny support, but cheers louder, encourages and motivates us to continue the game, reverse the result and take the victory. Even sitting at home, we feel that Olympic, team spirit and we support all those who stand on the first line of defence. Thank you for everything they have done in the past period, “said judoka Nemanja Majdov.
The “Circle of Support” campaign dedicated to supporting the community was declared the best sports sponsorship project in Serbia in 2020 in the selection of the regional organization SPORTO.
In this way, OTP bank also achieved a place in the international competition, entering the competition for the prestigious “Best of Europe” award, which is awarded every year in London by the European Sponsorship Association (ESA).
See how Serbian Olympians - taekwondo fighter Tijana Bogdanovic, rower Milos Vasic, athlete Mihail Dudas, judoists Nemanja Majdov and Aleksandar Kukolj, kayaker Milica Starovic, swimmer Caba Siladji, wrestler Davor Stefanek and shooter Zorana Arunovic, paid tribute to all the real heroes of the crisis in the video campaign of the Olympic Committee of Serbia and OTP banka "Who are you cheering for"
And what does "Olympism" mean to you
In order to support young non-established artists at the beginning of their professional development, we hame established cooperation with the Metropolitan University of Belgrade and invited graphic design students in their final years to share with us their creative experience of “Olympism” with all that it can mean to them.
From the most successful works, and it was not easy to make such a choice, we created a set of official promotional material of the bank in the upcoming Olympic year. We thank all participants for their wonderful contribution so that the theme of “Olympism” gets new, original and creative impressions and concrete visual solutions. Enjoy the gallery of the most successful works!
An Olympian among us
Our dear colleague Branislav Stojanović, employed in the branch in Kikinda, was the representative of Serbia at the Olympic Games in Sydney, in 2000 in the relay competition (4x400m).
The experience of a top athlete is in itself unique, rare and valuable in everything. In the conversation with Branislav that we share with you, we discovered what it means to be a top athlete and how much this experience has enriched him and influenced other segments of his life.
Where we were with our best athletes
We gladly remember where we were all together with our best athletes! Memories are important because they remind us how many great moments are behind us, how important the duration is, how much the cooperation between Vojvođanska banka and the Olympic Committee of Serbia has improved, how much we have grown as partners and how much more is ahead of us.
- Athens Summer Olympics (2004)
- Turin Winter Olympics (2006)
- Beijing Summer Olympics (2008)
- Vancouver Winter Olympics (2010)
- Singapore Summer Youth Olympic Games (2010)
- Winter Youth Olympic Games in Innsbruck (2012)
- London Summer Olympics (2012)
- Sochi Winter Olympics (2014)
- Nanjing Summer Youth Olympic Games (2014)
- First European Olympic Games in Baku (2015)
- Rio Summer Olympics (2016)
- Pyongyang Winter Olympics (2018)
- European Games in Minsk (2019)
- Summer European Youth Olympic Festival in Baku (2019)
In addition to the biggest Olympic sporting events, we have supported our athletes at a number of smaller but equally important sporting events.
Every time, with all our hearts, we cheered with all our might!
Promotion of sports in the local community
In the field of promotion of sports and sports values in the local community, we have done a lot with joint efforts with the Olympic Committee of Serbia, but also with the support of numerous local governments.
Since 2009, we have organized numerous competitions for elementary school students from many cities in the country on the topic of knowledge about sports, environmental protection, sports skills, all within the manifestation “Olympic Trainings”. Children often had the opportunity to hang out with our best athletes and hear from them how to live healthily and what sportsmanship means.
Vojvođanska banka donated the missing sports equipment to the winning schools to improve the teaching of physical education.
We remember with pleasure that we organized the “Olympic Carnival” in the Olympic 2016, with the desire to evoke the atmosphere of Rio de Janeiro, which is known for its carnival atmosphere, and which hosted the Olympic Games that year.
Become a part of the Olympic family
As the official sponsor of the Olympic Committee of Serbia in 2011 we created a unique Visa Olympic co-branding credit payment card and in 2018 the Visa Gold Olympic debit card.
Our Olympic credit card has been presented internationally several times and awarded as the best example of cooperation between the banking sector and sports.
VISA, Vojvođanska banka and the Olympic Committee of Serbia created these cards together, with a lot of enthusiasm and love, and with a strong belief that supporting sports means supporting a healthy and prosperous society as a whole.
Individual users of Olympic cards themselves become donors in some way, because from each of their transactions, at the expense of the Bank, a part of funds is allocated to the fund for investing in sports. In addition to the above, VISA Olympic card users can get additional discounts and benefits.
About the awards
OTP bank, as one of the biggest sponsors of the Olympic Committee of Serbia, organized numerous campaigns dedicated to sports, and for some of them we won awards that mean a lot to us!
The campaign of OTP bank and the Olympic Committee of Serbia for supporting the social community, entitled “Circle of Support”, was declared the best sports sponsorship project in Serbia in 2020 in the selection of the regional organization SPORTO. It is a project that arose in the midst of the pandemic, during days when everything was closed, when the Olympic Games were cancelled, just like many other sports competitions. The need for support was greater than ever, which resulted in a campaign with messages from athletes who encourage each other and the entire community, emphasizing unity and solidarity. A circle of support was created that is recognized at the level of entire Southeast Europe. In this way, OTP bank also achieved a place in the international competition, entering the competition for the prestigious “Best of Europe” award, which is presented every year in London by the European Sponsorship Association (ESA). OTP bank, as the only representative from Serbia, will present the “Circle of Support” campaign to the entire Europe, where our most successful athletes are in the lead role – taekwondo fighter Tijana Bogdanović, judoist Nemanja Majdov, kayaker Milica Starović, swimmer Čaba Silađi, shooter Zorana Arunović, judoist Aleksandar Kukolj, swimmer Anja Crevar, wrestler Davor Štefanek, athlete Mihail Dudash, rower Miloš Vasić, and others.
The integrated “Countdown” campaign by which OTP bank supported the Serbian Olympic team in winning four medals at the Olympic Games in London (2012) was awarded as the most successful sports promotional action from Serbia, winning third place at the prestigious regional competition “Sporto” in Portoroz.
In 2016, for the campaign “We are a team! Rio 2016 Olympic Card”, we won third place in the sponsorship category among representatives of companies from other countries, as well as the SPORTO award for the best sponsorship project in Serbia. This project was also nominated by the European Sponsorship Association in the “Best of Europe” category (2016 ESA Excellence Awards